Virtual supermarkets are popping up in subway stations in South Korea, where commuters can virtually shop for items while waiting for the train to come. Customers simply scan an item’s QR code using the free “Homeplus” app and can have it delivered to their doorstep before they even get home. Ranked as the 2nd most hard-working country in the world to Japan, South Korea is rewarding its workers with this timesaving gem.
Image description: A man using a manual chair wheels into the back of a small yellow car built for wheelchair users.
Interstate Subway System of the Day: Every wonder what it would look like if instead of using highways, the United States relied on a massive subway system to connect its cities?
Well, so did Australian designer Cameron Booth, and he even took it a step farther by redesigning the map of U.S. highways (U.S. Routes, to be exact) in the style of H.C. Beck’s London Underground Diagram.
Booth’s subway-style reimagining of the Eisenhower National System of Interstate and Defense Highways can be seen here.
There’s a secret library in the New York City subway
"…The underground branch lives outside the turnstiles at the 51st Street 6 stop, and it sounds like a sort of literacy-and-public-transit-themed Cheers. “You see the same people all the time,” patron Melissa Britt told the New York Times in 2010. “You can’t find this place unless someone tells you about it.” Another patron added, “If you don’t take the train, you’d probably never even know this place exists…”
Written By A Kid of the Day: The newest edition of Written By A Kid, the brilliant web series that brings children’s stories to life — in exact detail.
Watch episode one here, but it’s not required to enjoy Goth Boy.
Scientists discover most relaxing tune ever
Weightless works by using specific rhythms, tones, frequencies and intervals to relax the listener. A continuous rhythm of 60 BPM causes the brainwaves and heart rate to synchronise with the rhythm: a process known as ‘entrainment’. Low underlying bass tones relax the listener and a low whooshing sound with a trance-like quality takes the listener into an even deeper state of calm.
Dr David Lewis, one of the UK’s leading stress specialists said: “‘Weightless’ induced the greatest relaxation – higher than any of the other music tested. Brain imaging studies have shown that music works at a very deep level within the brain, stimulating not only those regions responsible for processing sound but also ones associated with emotions.”
Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers were given discounts at the store during those quiet shopping hours.
Periodic lulls in business are a fact of life for most retailers, and we’ve already seen solutions including daily deals that are valid only during those quiet times. Recently, however, we came across a concept that takes such efforts even further. Specifically, Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers who succeeded were rewarded with discounts at the store during those quiet shopping hours.
Dubbed “Sunny Sale,” Emart’s effort involved setting up a series of what it calls “shadow” QR codes that depend on peak sunlight for proper viewing and were scannable only between 12 and 1 pm each day. Successfully scanning a code took consumers to a dedicated home page with special offers including a coupon worth USD 12. Purchases could then be made via smartphone for delivery direct to the consumer’s door. The video below explains the campaign in more detail:
As a result of its creative promotion, Emart reportedly saw membership increase by 58 percent in February over the previous month, they also observed a 25 percent increase in sales during lunch hours. Retailers around the globe: One for inspiration?